On August 23^rd, 2023, FINCA Tanzania Microfinance Bank Ltd (FINCA TZ) signed a 12-month agreement with E-FM Media House. During the contract period FINCA TZ will get airtime to advertise and promote the bank through the different programs of the media house, on air and on ground. E-FM owns mainstream radio station, TV station and digital platform. It is ranked among the top media houses in Tanzania, in terms of coverage.

Speaking on behalf of the Management of FINCA TZ during the short signing ceremony, the Head of Research and Business Development of FINCA TZ, Mr. Renatus Mushi, said that this collaboration comes at the right time when the public needs to be accurately informed of the ongoing developments and initiatives by the bank in the interest of serving the low-income population and small entrepreneurs. “It is most likely that many people of low income are still excluded from financial services simply because they are not well informed of the demand driven products and services offered by FINCA TZ.”, he said, adding that the agreement with E-FM is the right opportunity for people to now be well informed of FINCA TZ services.

Left to right: Mr, Renatus Mushi, the Head of Research and Business Development of FINCA TZ, Mr. Dennis Busulwa, the Operations Director of E-FM and Mr. Mohamed Ntulia, Head of Information Services and Operations of FINCA TZ, during the signing ceremony at FINCA TZ Head Office.

Mr. Mushi took the opportunity to explain that FINCA is among the first intuitions that initiated formalized microfinance services in Tanzania. Now with over 25 years of experience in the country, the institution has since transformed into a Microfinance bank, with the goal of increasing and expanding the scope of services to the low income. Following the transformation into a bank, FINCA Microfinance Bank TZ Ltd now offers both credit and savings products, with features relevant and convenient for the people of low income and small entrepreneurs. The bank also has Bancassurance services. He therefore asked the public to stay tuned to the various E-FM programs for better understanding of the continuously improved financial services offered by FINCA Microfinance Bank TZ Ltd.

On his part the Operations Director of E-FM, Mr. Dennis Busulwa expressed E-FM’s pleasure in starting relationship with FINCA TZ, especially because of the fact that the two institutions have a common focus of targeting the “common people” of low-income communities.  On behalf of E-FM, Mr. Busolwa pledged that the media house will ensure FINCA TZ gets the milage it deserves out of this relationship, both on air and on E-FM’s various on-ground programs.

Mr. Mushi and Mr. Busulwa displaying copies of the contract signed between FINCA MF and E-FM.